AIR, EDUCAUSE, and NACUBO’s Change With Analytics Playbook Wins 2025 TRENDY Award

On March 13, 2025, the Change With Analytics Playbook—a collaborative publication developed by the Association for Institutional Research (AIR), EDUCAUSE, and the National Association of College and University Business Officers (NACUBO)—was honored with the Gold Award in the Best Book/Manual/Catalog category at the Salute to Association Excellence event.

The recognition celebrates a powerful tool that is already making a meaningful difference in higher education. The playbook offers 16 action-oriented “plays” that guide colleges and universities in building and sustaining institutional capacity for data and analytics—work that is critical for informed decision-making, improved student outcomes, and long-term institutional effectiveness.

This accolade underscores the shared commitment of AIR, EDUCAUSE, and NACUBO to advancing the role of analytics in higher education. The Change With Analytics Playbook goes beyond theory—it equips institutions with practical, adaptable strategies to implement meaningful change through data.

The playbook is being used across the country by institutions looking to move from data-rich to insight-driven cultures. Whether it's aligning talent with strategy, improving equity through analytics, or fostering cross-campus collaboration, the Change With Analytics Playbook offers a roadmap for progress.